Today is the day! The ANINE BING x Gina Tricot collection is live to shop now! All styles are available online and in select Gina Tricot stores across Europe.
To learn more about the inspiration behind this new, limited edition collection, watch the video below and read my previous post about the creative proces
I wish words could describe just how “excited” I am about this collection. It’s been an incredible experience to see this collaboration come to life from the first seed of an idea.
Our campaign photoshoot was set in Venice, California with model Luna Bijl to capture the essence of the “ANINE BING Tour” vibe—that carefree, cool, rock ‘n’ roll scene that L.A. does so well.
Here are some of the images from that shoot, which are now plastered on billboards across Europe. This is a surreal moment, to be sure.
Thanks so much for your continual support! Women like you will forever be my muse.
Be sure to follow along on Instagram while I launch the collection in Sweden!