Today October 1st is the beginning of Breast Cancer Awareness Month. Today is also the launch of PINK LEMONAID, a non profit organization dedicated to raising breast cancer awareness and promoting the importance of early detection through the fashion industry.
Pink Lemonaid is founded by my dear friend and fashion photographer Meredith Bruner who discovered her own cancer and recognized the importance of educating women on self-checking and early diagnosis. Pink Lemonaid will annually release a garment for women to be sold only in October during Breast Cancer Awareness Month. 100% of the profits goes directly to other organizations that are devoted to breast cancer research and prevention. This year the profit will be donated to the Cleveland Clinic.
This cozy sweater is a good buy for obvious reasons, but it’s also super cute and comfy. I am a proud supporter of PINK LEMONAID and it feels so good to wear this knit and actively be part of a movement that is working for such an important case..
Get your sweater here #pinklemonaidstyle.