We’re thrilled to share the news of our store opening at 81 Greene Street in Soho—the ultra-walkable and chic Manhattan neighborhood. Our store is a cozy, two-level spot that feels like a friend’s apartment, full of touches that are personal to Anine and her tastes. Please come visit us any time, and try on those pieces you’ve been eyeing online!


Today we bring you a guide to Soho, so you can get the most out of your visit the next time you find yourself in NYC.



81 Greene Street, 10012 NEW YORK, NY  



Mon – Sat: 11AM – 7PM

Sun: 11AM – 5PM


Soho Grand

For a quintessential SoHo experience, book a room at this upscale boutique hotel with historic roots and awe-worthy architecture.



The Marlton

Boasting small but thoughtfully designed rooms and a delicious cafe, this sweet establishment is ideal for romantics and travelers seeking a home away from home.


The Mercer

The sister hotel to L.A.’s famed Chateau Marmont, this ultra-chic spot offers loft-like rooms and full spa amenities for the ultimate in relaxation.


Washington Square Park

If you’re up for sauntering the streets of lower Manhattan, head to this charming park with its iconic 19th-century arch and next-level people watching.


The Strand

This bookstore is a New York institution and a relic from a time untouched by modern technology. Browse, read, and become nostalgic for simpler times.


Joyce Theater

New York City is known for its rich performing arts culture, and this art deco theater is no exception. The Joyce Theater supports a diverse dance scene that will inspire you to no end. Be sure to check out what’s on the schedule when you’re in town.


Ground Support

As the name implies, this cafe is the perfect pick-me-up for a strong cup of coffee and house-made sandwich in between sightseeing.


Dr. Smood

This catchy place stands for “Smart Food for a Good Mood.” In a nutshell, it’s healthy fast food so you can get back to your busy day, ASAP.



This French bistro on a bustling corner in Soho feels like an intimate Parisian sidewalk cafe. A favorite of the in-the-know fashion crowd, it’s the go-to for a late afternoon glass of wine and lingering conversation.


La Esquina

This buzzy spot on the corner of Lafayette and Kenmare Streets in SoHo offers Mexican food for an energetic, cool-kid crowd.



You can’t visit NYC without a great Italian meal, and Carbone is a classic. Think: old-school vibes you’d get from a Scorsese film.


C. O. Bigelow

It doesn’t get more authentic than this family-run apothecary that’s been in business since 1838. Fair warning—the temptation to buy a suitcase full of products will be overwhelming.




It’s fair to call this hip nail salon a cult-favorite, with a devoted base of beauty editors and bloggers who swear by its non-toxic manicures.



Pratima Spa

If you’re in the market for some quality “me” time, make this Ayurvedic skincare spa your destination. Founded on the premise of healing skin through a customized, holistic approach, you’ll leave feeling renewed, refreshed, and glowing.









Today is the day! The ANINE BING x Gina Tricot collection is live to shop now! All styles are available online and in select Gina Tricot stores across Europe.

To learn more about the inspiration behind this new, limited edition collection, watch the video below and read my previous post about the creative proces

I wish words could describe just how “excited” I am about this collection. It’s been an incredible experience to see this collaboration come to life from the first seed of an idea.


Our campaign photoshoot was set in Venice, California with model Luna Bijl to capture the essence of the “ANINE BING Tour” vibe—that carefree, cool, rock ‘n’ roll scene that L.A. does so well.


Here are some of the images from that shoot, which are now plastered on billboards across Europe. This is a surreal moment, to be sure.

Thanks so much for your continual support! Women like you will forever be my muse.



Be sure to follow along on Instagram while I launch the collection in Sweden!

Following up on my previous post, it’s nearly here! The ANINE BING collaboration with Swedish fashion retailer Gina Tricot launches tomorrow, April 12, 2018.

This is definitely one of those pinch-me moments. As a teen growing up in Scandinavia, the Gina Tricot campaign posters and product launches were my first introduction to fashion, serving to inspire my individual style from an early age. And now, a younger generation of women will be encouraged to pursue their passions through the #aninebingxginatricot collection, which gives a nod to L.A.’s music scene with its rock ‘n’ roll spirit.


Aptly named the ANINE BING Tour, the capsule includes new interpretations of signature AB pieces, like the perfect leather jacket, statement boots, a cargo military jacket, cool rock tees, flirty camisoles, the perfect black lace bra, cozy knits, and great denim, of course.



I’m currently in Copenhagen with some members of my team for the launch festivities. But I wanted to share some photos from the day we presented the collection to Scandinavian influencers and press in Los Angeles. The video below shows some behind-the-scenes footage from the presentation.



It was one of those days buzzing with excitement and energy. The Gina Tricot team visited the ANINE BING Headquarters in Downtown Los Angeles to see, touch, feel, and wear the collection. I got to walk them through the pieces, talk about the inspiration behind them, and elaborate on what I loved about each. Nothing makes me happier than sharing my passion for fashion and getting the chance to interact with others as they discover new styles, too.



It was a really special and inspiring experience, and now, I hope you love the collection as much as I do.


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Your feedback is what fuels me. So please, tell me which piece shown here is your favorite. Mine is the varsity jacket. I can’t stop wearing it!







A great pair of sunglasses or the right necklace can pull your look together and give you that extra edge. So it’s no surprise that the most common styling question Anine gets is about accessorizing, and more specifically, how to layer jewelry. She’s the queen of arm, neck, and ear stacks, and she’s always adding new pieces to the mix. Her unique layers exude the rock ‘n’ roll edge and cool ease that’s become synonymous with the ANINE BING brand.

If you’re looking for some style inspiration and tips on how to layer your jewelry, check out the video below for an up-close look at Anine’s daily approach to styling earrings, necklaces, and rings.

Tips for Layering Jewelry

1. Build over time; don’t get ten ear piercings at once! Like decorating your home or building a beautiful wardrobe full of cherished, well-loved pieces, your jewelry collection should grow over time. The best way to create a collection you love is with time and intention.


2. Consider traditions. “Something fun I do each year is get new piercings and tattoos on my birthday,” Anine explains. “It’s a nice way to commemorate the process of getting older, and have something special associated with each new year.” Make it a tradition to get a new piercing with girlfriends as a “galentine’s” event on Valentine’s Day each year; or make jewelry shopping something you treat yourself to on New Year’s Eve or during each new place you visit.


3. For a well-mixed ear, start with at least one of the following types of earrings:

– Stud

– Hoop

– Huggie

– Drop Charm


4. For necklaces, Anine decides what she’s going to layer each day based on the neckline of the top she’s wearing. One of her favorite combinations is a choker-length beaded chain, mid-length cross necklace, and finally, a gold disc charm as the longest piece


5. With rings, Anine suggests investing in one personalized, heavy-weight, gold signet ring; and then layering in different widths and textures for variety. “Above all, there are no rules,” she says. “Get creative, go crazy, and have fun.”  

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What’s your most treasured piece of jewelry? Share your story in the comments below!



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by Geometricbox